Sold out, with days to spare.
26 Miles Entertainment came to us with three shows on the calendar, a short runway, and ticket sales that weren’t moving. We rebuilt the campaign from the ground up. Delray Beach sold out before doors opened.
Placeholders for now — final show photos to come.
26 Miles Entertainment came to ADLG with three upcoming tour stops, Nashville, Orlando and Delray Beach, and not much time before all three needed to be on sale. What they had been running wasn’t selling tickets. They didn’t need a rebrand or a bigger budget. They needed a strategy that could move tickets fast, in three markets at once, with the clock already running.
The algorithm found the audience. We told it what to test.
We fed Andromeda real variety, not one hero ad
Meta’s current retrieval algorithm rewards creative diversity. It does not reward one polished ad running alone for weeks, which is close to what had been running before we took the account over. We built real variety in from day one: nineteen distinct creative concepts across video and image formats, all live at once.
Three markets, three campaigns, three budgets
Nashville, Orlando and Delray Beach are not the same audience and they don’t sell on the same clock. We ran a separate campaign for each market, with messaging and calls to action localized to that city’s on-sale.
Creative that tracked the on-sale, not the calendar
What’s true in week one is false by week three. We shipped new creative as inventory moved: VIP tables selling down, last packages left, the final day to buy. The message changed because what was true about the show changed.
Daily monitoring, not weekly check-ins
A concert doesn’t reschedule because a campaign underperformed. We reviewed spend and creative every day. An ad that started slipping got replaced that week, not after a monthly recap caught it.
No pixel access on the ticket site. We built one anyway.
Ticket sales happened on a third-party site the venue controlled, not ours, which meant no direct pixel and no visibility through Meta’s Conversions API into what actually sold. Link clicks told us who clicked an ad, not who bought a ticket. We built a redirect that fired the pixel on its way through to the ticket page, so we could measure real traffic reaching the site instead of guessing from click counts. On top of that, we fed the campaign daily ticket sales figures by hand, so budget moved toward what was actually selling.
Sold out. On the clock.
In the 26 days between campaign launch and the final show, the three markets went from a stalled on-sale to full rooms. The campaign reached roughly 383,000 people combined and drove more than 51,000 link clicks to the ticket pages.
What This Means For Your Tour
If ticket sales aren’t moving with weeks to go before a show, the fix usually isn’t a bigger budget. It’s creative diversity the algorithm can use, messaging built around each market, and someone checking in every day instead of every week.